Many healthcare companies are in the market offering to organise and assist patients who have decided to “go private� for their procedures – either as a first choice or because surgery is simply not available to them under the national health scheme.
Most prospective patients, certainly in the UK and Republic of Ireland, arrange their private treatment through commercial providers and/or facilitators, rather than attempting to deal direct with the surgeon, and many providers offer a range of procedures, from Cosmetic Surgery, Dental Treatment or Laser Eye Surgery to Obesity Surgery and General Surgery.
It can be quite bewildering for the prospective patient who must not only attempt to learn as much as possible about the procedure they wish to undergo, but also try to select a surgeon and medical team they are willing to put their trust in, and to choose a company which will inform and guide them honestly and put the patient’s best interests above their own desire to “make a sale�.
Michael Dermody and Deborah Darling of Cosmetic Bliss – a private healthcare company which arranges weight loss surgery and post-weight loss cosmetic surgery in the Czech Republic for English-speaking patients are calling for better standards of clear communication and improved support by healthcare facilitators for their patients – especially in the field of weight loss surgery , their own specialist area.
Michael Dermody is quoted as saying
“Our company’s high reputation on the various weight loss forums is founded on our being able to provide thorough and extensive information to our patients pre-operatively, ensuring that they are properly prepared for their surgery; supporting them whilst they make the visit for the surgical procedure and being available to them during the period of weight loss after their surgery.
I think what makes us special is the “hand-holding� service we give whilst the patient is with us for surgery. We make sure we are there – in the hospital – with them throughout their stay, and this is something our patients really value above everything else. Of course we couldn’t do it without the co-operation we get from our partner hospital and surgeon.
We realised a long time ago that taking patients through weight loss surgery was very different from arranging Cosmetic Surgery – it is much more demanding, and requires a much greater commitment by the provider
Firstly, there is the matter of assessing the patient’s suitability for surgery. Quite apart from fairly rigorous pre-operative preparation and testing, some of which should be done well before the surgery itself, there is the issue of making sure the patient is really ready for surgery and prepared to make the mental adjustments, in terms of relationship to food which are necessary if the surgery is to achieve long-term weight loss. Then there is the question of putting in place for the patient an adequate system of support and monitoring during the months and years after the surgery. Unless all these things are done, and done correctly, there’s every chance a patient is wasting their money in having the surgery, as the whole point of the exercise is for the patient to achieve sustained, long term weight loss, not merely a good safe operation with clean scars!
It disheartens and worries me when I see that there are still some companies out there that sell weight loss surgery in a way I would expect to see furniture sold, with “special offer� discounts, and “last minute deals�. It all seems to diminish the serious nature of the surgery and the commitment the patient has to make. More alarming, though, is the lack of quality information provided by some companies – and in some cases positively inaccurate and misleading information is openly advertised on websites. There are still providers of weight loss procedures who advertise a Gastric Bands as being “the same as Gastric Bypass�, and even one promoting Intragastric balloons (a non-surgical temporary endoscopic procedure) as “Lap Bands� .
That’s no different from selling someone a cat, and telling them it’s a dog, on the grounds that “it’s the same thing�!
I know that many companies do a good job, but it is not fair or right to expect the enquiring prospective patient to be able to distinguish between accurate and misleading or inadequate information – especially as they often come to the marketplace having done very little research before contacting providers.
I firmly believe that there is a crying need for Private Healthcare providers and Medical Tourism companies to get together – probably in the form of a trade organisation - to set agreed standards of care, support and accuracy of information, and devise a form of accreditation – not only for the sake of their own reputations but in the interests of true patient care.
Our own facilities in Breclav Hospital are specifically geared to Obesity Surgery, and there are emergency and ICU departments on hand at this modern major hospital to enable us to safely cater for those morbidly obese patients who have other serious health problems. We are working closely with the hospital and Dr Michal Cierny PhD, the Specialist Bariatric Surgeon in charge of the Bariatric and Metabolic Centre there in creating a European Centre of Excellence in Bariatric Surgery.
We are currently actively seeking to co-operate with other providers and facilitators of Private Healthcare - especially in the UK, Eire, and North America - who have a close and trusting relationship with their patients and who share our own commitment to the quality of information and pre- and post-operative care standards for Bariatric patients I have described.
We are willing to develop working relationships with companies who wish to take full advantage of our facilities for safe surgery, and who will value the round the clock support we will be able to provide to their patients when they are with us for surgery. This will enable the provider to focus on putting in place a solid system of pre-and post operative support, and we would welcome enquiries from other Private Healthcare companies working in this field who are interested in developing such a relationship, and promoting standards of excellence in the area of Obesity Surgery and care and support in managing weight loss post-surgery.
We would welcome enquiries from Healthcare Providers and Facilitators, initial contact can be made with us through our website: http://www.cosmeticbliss.co.uk/p/contact

The Sunday Times October 14, 2007
These days it’s not just women who are opting for a nip or tuck. Since 2004, the number of men turning to cosmetic surgery has more than doubled to about 2,500 last year, according to figures from the British Association of Aesthetic Plastic Surgeons (BAAPS).

The most popular procedures are nose jobs (rhinoplasty), eyelid surgery (blepharoplasty), liposuction, ear correction (otoplasty) and face or neck lifts. Many people expect surgery to change their life, improve their job prospects or fix a relationship, but this is not necessarily the case. About half the men who have nose jobs aren’t happy with the immediate results, warns BAAPS.

Brits spending £161m a year on medical tourism
Last year over 50,000 Britons traveled abroad for low cost medical treatment, with trips for cosmetic surgery and dentistry among the most popular. A rapidly growing number of UK residents are now combining a few weeks in the sun with surgery for popular procedures such as breast augmentation, liposuction, tummy-tucks and teeth whitening.

Huge savings can be made by going abroad for treatment and this growing trend for medical tourism is set to soar with many people choosing to travel to exotic places as far a field as Malaysia and India with locations like Spain, Cyprus and Belgium among the most popular among British medical tourists.

Daily Mail - 7th September 2007 - By CHRIS BROOKE

A high street chemist has launched a drop-in Botox treatment service, sparking concerns about patient safety.

From Monday customers at some Superdrug stores will be able to undergo a range of ‘nonsurgical cosmetic treatments’.

A variety of anti-wrinkle and line treatments and ‘lip plumping’ procedures, from £55 to almost £500, will be available following a brief discussion with a nurse.

Office workers would even be able to have a treatment during the lunch break.

The cosmetic clinics are believed to be the first opened by a reputable national pharmacy chain, but experts believe regulation is needed to safeguard patient care.

Following research by the University of Aberdeen which revealed that British women have cosmetic surgery to please their partners, healthcare provider, BMI Healthcare said that it wrongly reflects the British cosmetic surgery industry. BMI Healthcare has conducted approximately 1262 procedures since January this year for their national cosmetic surgery product and one of its surgeons,Akhtar Hussain, believes that the majority of patients are doing it for their own reasons.

Banbury Guardian 29 August 2007

A MOTHER who is sporting a whole new look after undergoing major plastic surgery will be baring all on national television.

Salena Newport, 40, of Adderbury is appearing on Channel 4 makeover programme 10 Years Younger on Thursday, August 30, where viewers will see the results of her extensive operations.

Mrs Newport – who used to weigh 231/2 stone and wore size 32 clothes – lost 121/2 stone in 2005 after paying £5,000 to have a gastric band fitted.

But the dramatic weight loss left her with baggy, excess skin.
As part of the popular TV show, which aims to make participants look ten years younger, Mrs Newport had loose skin cut from her arms and thighs, a complete lower body lift, breast uplift and implants, a nose job and new teeth.

All businesses are used to dealing with absences due to illness. But the issue of how to handle attendance and performance issues caused by elective medical procedures is less clear cut.

With about 28,900 cosmetic procedures carried out in 2006, and one-in-seven couples with fertility problems, it’s an increasingly pertinent issue. Would you, for example, treat an employee undergoing chemotherapy in the same way as you would treat an employee undergoing a course of IVF? Similarly, is the employee recovering from their breast augmentation afforded the same rights as the employee recuperating from heart surgery?

Are employees who choose to have elective procedures entitled to sick pay?

2007-08-13 Ucompare
www.Ucompare-Cosmeticsurgery.co.uk
In our first instalment, we are choosing to have a look at the various factors that have resulted in a huge growth in the cosmetic surgery industry in the Czech Republic, and discuss why Prague in particular has become a centre for cosmetic surgery excellence in Europe.

There are predominantly three main factors which has converged to result in the growth in cosmetic surgery in Prague. Firstly, lower prices for comparable cosmetic surgery in Prague, sometimes in the region of 60% have meant that the overall cost saving made by having your cosmetic surgery in the Czech Republic can often be as much as £2,500 - £3,000. Significant savings such as these have resulted cosmetic surgery in Prague becoming increasingly accessible to more moderate income earners in the UK.

By Angela Parker Indystar.com 15/08/07
If you’re thinking those laugh lines aren’t so funny anymore or that surgery might be the only way to shed dangerous extra pounds, here’s a tip: Having realistic expectations and determination are requirements for successful cosmetic or bariatric surgery.
 
For cosmetic surgery patients, realistic expectations are like best friends who tell the truth even when it hurts. Expecting surgery to turn a Phyllis Diller into a Julia Roberts is just not realistic — but expecting to look like a younger version of yourself is totally achievable. Dr. Catherine P. Winslow, FACS, Winslow Facial Plastic Surgery, recommends looking at photographs from 10 years ago to get an idea of what surgery can accomplish.

Lipostabil, also known as the Flab Jab, is currently yet to receive a licence for cosmetic purposes in the UK due to a lack of clinical testing and concerns over its safety.

Lipostabil is licensed in Germany as a treatment for fat embolisms, where blood vessels become blocked by fat particles. However, it has been discovered that when injected directly into problem areas, such as a double chin or fat behind the knees, fat can be broken down and lost in those specific places.

 The treatment has even been demonstrated live on television on Channel 4’s Richard and Judy show. A guest was given two injections of Lipostabil two months apart and showed a marked improvement.