Plastic surgeons today condemned a radio phone-in offering a boob job as a prize. The British Association of Aesthetic Plastic Surgeons (Baaps) criticised Liverpool`s Juice FM for giving Nadine Pude, 27, the chance to increase her A-cup bosom to a double D - which she has plumped for.

Nadine, who plans to buy “loads of new underwear and a bikini that really shows off my assets”, won the Bra Wars competition after viewers voted for her on the radio`s online Juice Tube site.

But Adam Searle, former Baaps president, said: “The giving of a surgical procedure as a prize is an unbelievable, dangerous and highly unethical practice.

“The decision to perform any surgical procedure must be based on common sense, case selection, good surgical decision making and patient safety.

“The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular.”
 

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